Regarding net new account growth, author Robert Collier said it best with Success is the sum of small efforts, repeated day-in and day-out.
Our goal for 2022 was 16 net new accounts per banking center. Overall, the bank netted over 2,900 accounts across our footprint (our best year yet). Congrats to the four banking centers that exceeded the net new account growth goal for the year:
Banking Center – Average Net New Accounts per month
Harlingen Stuart – 32.1
Edinburg North – 24.4
Dripping Springs – 21.5
Weslaco – 16.4
How did Harlingen Stuart place double their goal? “I attribute our success to customer service; our team strives to ensure every customer’s banking needs are met,” said Marcy Martinez, Banking Center Ops Manager. “We also utilize the three business card rule, which works very well.”
Net new account growth remains a MAJOR goal for 2023. These banking centers prove that the goal is attainable. Let’s go!
CORE VALUE: SUCCESS
We constantly focus on improvement and forward-looking solutions. We surround ourselves with a team who wins through planning, implementing, and executing. Our processes are consistent, accurate, and without waste. This enables us to respond to market changes faster while providing better service to customers.
