In the Valley Morning Star’s (The Star) 2024 Readers’ Choice Awards contest, TRB’s Harlingen branches were voted “Best Bank”, and Michelle Robinson was voted “Best Banker.” This is the fourth year in a row TRB has won “Best Bank” and the fifth year in a row Robinson has won “Best Banker.”
Readers are recognizing our Team TRB culture within these two branches—our people who provide not only personalized banking solutions to their clients but also exceptional customer experiences to the people they serve. Their commitment to being ‘the people you know’ in their community is the source of their win streak.
Back Row, left to right: Alex Acosta, Erika Dominguez, Madeline Parker, Makayla Mendoza, Thelma Sanford, Daniel Gaona
Michele Robinson, Senior VP and Area Market President for Harlingen, commented on the most recent awards, saying, “It may be my 5th time to receive this award, but for me, it feels like a surprise every time I get the notification. We focus in our market on being more than a building clients come to. Before they ever bring us their needs, we want them to know the names, the smiles, the people they will meet when they walk in the door.”
The Star has hosted the Readers’ Choice Awards for over 25 years and publishes the contest in an annual Valley Morning Star Special Edition for each of their three markets, Brownsville, Harlingen, and McAllen. The Star describes the annual contest as “a celebration of the best businesses and services in each respective community, as voted by our readers.”
Take a moment to congratulate Michele and our Harlingen branches for setting a standard for Team TRB across our four regions.
