Referrals remain one of the most effective ways to grow relationships across TRB. Every day, team members have opportunities to connect customers, coworkers, and communities to the right products and services, and those connections matter.
TRB’s referral program exists to make that process simple, trackable, and consistent across the organization. The GoldStar web portal supports referrals across banking, mortgage, insurance, foreign exchange, and trust and wealth management, while recognizing the role team members play in bringing those opportunities forward.
With referral activity continuing across divisions and regions, now is a good time to revisit how the program works and how it can be used intentionally in day-to-day conversations.
“When we truly advocate for our customers and put them at the center of everything we do, we earn more than a sale—we earn loyalty, referrals, trust, and a reputation people talk about. Ask for the business. Submit the referral. The program is there to recognize the impact you make.” – Diana Delaunay, Senior Branch Sales Officer
Referral Program: What to Know
The TRB referral program supports a broad range of products and services. Eligibility, incentive amounts, and exclusions vary by role and product, and referrals must be submitted through GoldStar in accordance with program guidelines.
Incentives, when applicable, are paid through regular payroll once referral and engagement requirements are met. For complete details, including eligible products, exclusions, and submission requirements, team members should reference official program guidelines.
How to Submit a Referral
Submitting a referral is designed to be quick and consistent across the organization. Watch the short walkthrough video below to see exactly where to go and what information to include.
If you’re ever unsure whether a situation qualifies, submit the referral and allow the process to work. Eligibility and outcomes are determined through program guidelines, so teams can stay focused on serving customers and supporting one another.
What Makes a Strong Referral
Effective referrals tend to be straightforward and well-timed. They don’t require a perfect setup, just clarity and context. The strongest referrals typically include:
- A clear understanding of the customer’s situation or need
- A connection to the appropriate TRB team or division
- Enough background to allow for informed follow-up
Once a referral is submitted through GoldStar, the receiving team takes ownership of outreach and next steps. This structure keeps referrals moving efficiently and ensures expectations are clear for both teams and customers, without anyone having to restart the conversation.
“The goal isn’t volume. It’s making the right introduction so the next conversation can move forward productively.” – Diana Delaunay
Read More: 2025 Referral Numbers
Don’t forget the Referral Dashboard inside of GoldStar Reports! Check it out for a full range of referral data, and filter for date ranges, regions, branches, referral types, and more.
A Practical Reminder
Referrals don’t require a special scenario. They start with awareness, recognizing when a customer could benefit from another TRB solution, and then taking the step to make the connection.
That consistency, across teams, divisions, and regions, is what allows referrals to continue driving real opportunities to enhance client relationships across the organization.
